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1

Destination image: Towards a Conceptual Framework

Martina G. Gallarza, Irene Gil Saura, Haydée Calderón Garcı́a

Journal:

Annals of Tourism Research

Year:

2002

Language:

english

File:

PDF, 348 KB

english, 2002

2

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

Šerić, Maja, Gil-Saura, Irene, Ruiz-Molina, María Eugenia

Journal:

International Journal of Hospitality Management

Year:

2014

Language:

english

File:

PDF, 935 KB

english, 2014

3

Information and communication technology in retailing: A cross-industry comparison

Irene Gil-Saura, Gloria Berenguer-Contrí, María-Eugenia Ruiz-Molina

Journal:

Journal of Retailing and Consumer Services

Year:

2009

Language:

english

File:

PDF, 184 KB

english, 2009

4

Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona, Gil-Saura, Irene, Šerić, Maja, Ruiz Molina, Maria Eugenia

Journal:

Journal of Brand Management

Year:

2019

Language:

english

File:

PDF, 743 KB

english, 2019

5

Logistics service quality and buyer–customer relationships: the moderating role of technology in B2B and B2C contexts

Gil-Saura, Irene, Ruiz-Molina, Maria Eugenia

Journal:

Service Industries Journal

Year:

2011

Language:

english

File:

PDF, 144 KB

english, 2011

6

Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach

Šerić, Maja, Gil Saura, Irene, Mikulić, Josip

Journal:

Market-Tržište

Year:

2016

File:

PDF, 208 KB

2016

7

Social media communications and festival brand equity: Millennials vs Centennials

Llopis-Amorós, Maria-Pilar, Gil-Saura, Irene, Ruiz-Molina, María Eugenia, Fuentes-Blasco, Maria

Journal:

Journal of Hospitality and Tourism Management

Year:

2019

Language:

english

File:

PDF, 539 KB

english, 2019

8

Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour

Martina G. Gallarza, Irene Gil Saura

Journal:

Tourism Management

Year:

2006

Language:

english

File:

PDF, 327 KB

english, 2006

9

LA INFLUENCIA DE LA CALIDAD DE SERVICIO LOGÍSTICO EN LA LEALTAD. UN ANÁLISIS DEL PAPEL MODERADOR DE LAS TIC

Servera Francés, D., Gil Saura, I, Fuentes Blasco, M

Journal:

Investigaciones Europeas de Dirección y Economía de la Empresa

Year:

2009

File:

PDF, 250 KB

2009

10

Insights on integrated marketing communications: implementation and impact in hotel companies

Šeric, Maja, Gil-Saura, Irene, Ozretić-Došen, Đurđana

Journal:

International Journal of Contemporary Hospitality Management

Year:

2015

Language:

english

File:

PDF, 231 KB

english, 2015

11

Purchase intention and purchase behavior online: A cross-cultural approach

PeÃ±a-GarcÃa, Nathalie, Gil-Saura, Irene, RodrÃguez-Orejuela, Augusto, Siqueira-Junior, JosÃ© Ribamar

Journal:

Year:

2020

File:

PDF, 423 KB

2020

12

A multiblock PLS-based algorithm applied to a causal model in marketing

David Servera-Francés, Francisco Arteaga-Moreno, Irene Gil-Saura, Martina G. Gallarza

Journal:

Applied Stochastic Models in Business and Industry

Year:

2012

Language:

english

File:

PDF, 439 KB

english, 2012

13

Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant

Moliner Velázquez, Beatriz, Fuentes Blasco, María, Gil Saura, Irene, Berenguer Contrí, Gloria

Journal:

Journal of Services Marketing

Year:

2010

Language:

english

File:

PDF, 268 KB

english, 2010

14

Logistic service quality and technology: a comparison between supplier–retailer and retailer–consumer relationships

Gil Saura, Irene, Ruiz Molina, Maria Eugenia, Servera Francés, David

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2008

Language:

english

File:

PDF, 263 KB

english, 2008

15

The value of B2B relationships

Gil‐Saura, Irene, Frasquet‐Deltoro, Marta, Cervera‐Taulet, Amparo

Journal:

Industrial Management & Data Systems

Year:

2009

Language:

english

File:

PDF, 303 KB

english, 2009

16

Relational benefits and loyalty in retailing: an inter‐sector comparison

Ruiz‐Molina, Maria‐Eugenia, Gil‐Saura, Irene, Berenguer‐Contrí, Gloria

Journal:

International Journal of Retail & Distribution Management

Year:

2009

Language:

english

File:

PDF, 212 KB

english, 2009

17

Modelling value co-creation in triadic B2B industrial relationships

Sales-VivÃ³, Vicente, Gil-Saura, Irene, Gallarza, Martina

Journal:

Marketing Intelligence & Planning

Year:

2020

File:

PDF, 336 KB

2020

18

The value of value: Further excursions on the meaning and role of customer value

Martina G. Gallarza, Irene Gil-Saura, Morris B. Holbrook

Journal:

Journal of Consumer Behaviour

Year:

2011

Language:

english

File:

PDF, 1.12 MB

english, 2011

19

Segmentando clientes a partir del valor del servicio. Una aproximación en el contexto de la relación entre empresas

I. Gil saura, G. Berenguer contrí, M. González-Gallarza, M.ª Fuentes blasco

Journal:

Cuadernos de Economía y Dirección de la Empresa

Year:

2007

File:

PDF, 188 KB

2007

20

ANÁLISIS DEL COMPORTAMIENTO DE QUEJA DEL CONSUMIDOR: UNA INVESTIGACIÓN EXPLORATORIA EN EL CONTEXTO DE LOS RESTAURANTES

Moliner Velázquez, B., Berenguer Contrí, G., Gil Saura, I., Fuentes Blasco, M.

Journal:

Investigaciones Europeas de Dirección y Economía de la Empresa

Year:

2008

File:

PDF, 198 KB

2008

21

Relational Benefits, Value, and Satisfaction in the Relationships Between Service Companies

Ruiz-Molina, María-Eugenia, Gil-Saura, Irene, Moliner-Velázquez, Beatriz

Journal:

Journal of Relationship Marketing

Year:

2015

Language:

english

File:

PDF, 150 KB

english, 2015

22

Perceived value, customer attitude and loyalty in retailing

Ruiz-Molina, María-Eugenia, Gil-Saura, Irene

Journal:

Journal of Retail & Leisure Property

Year:

2008

Language:

english

File:

PDF, 115 KB

english, 2008

23

Managers’ Perceptions of Delivered Value in the Hospitality Industry

Gallarza, Martina G., Arteaga, Francisco, Gil-Saura, Irene

Journal:

Journal of Hospitality Marketing & Management

Year:

2015

Language:

english

File:

PDF, 655 KB

english, 2015

24

Customer-based brand equity building: Empirical evidence from Croatian upscale hotels

Seric, M., Gil-Saura, I., Mikulic, J.

Journal:

Journal Of Vacation Marketing

Year:

2016

Language:

english

File:

PDF, 203 KB

english, 2016

25

Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels

Šerić, Maja, Gil-Saura, Irene

Journal:

Journal of Retail & Leisure Property

Year:

2011

Language:

english

File:

PDF, 127 KB

english, 2011

26

Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

Šerić, Maja, Mikulić, Josip, Gil-Saura, Irene

Journal:

Current Issues in Tourism

Year:

2016

Language:

english

File:

PDF, 499 KB

english, 2016

27

Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

Gallarza-Granizo, Martina G., Gil-Saura, Irene, Ruiz-Molina, María-Eugenia

Journal:

Journal of Relationship Marketing

Year:

2016

Language:

english

File:

PDF, 627 KB

english, 2016

28

The causal relationship between store equity and loyalty: Testing two alternative models in retailing

Gil-Saura, Irene, Šerić, Maja, Ruiz-Molina, María Eugenia, Berenguer-Contrí, Gloria

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 333 KB

english, 2017

29

Customer segmentation based on store equity: What explains customer store preference?

Gil Saura, Irene, Berenguer-Contrí, Gloria, Ruiz Molina, María Eugenia, Michel, Géraldine

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 547 KB

english, 2017

30

A multidimensional service-value scale based on Holbrook’s typology of customer value: bridging the gap between the concept and its measurement

Gallarza, Martina, Arteaga, Francisco, Del Chiappa, Giacomo, Gil-Saura, Irene, Holbrook, Morris, Kandampully, Jay, Kandampully, Jay

Journal:

Journal of Service Management

Year:

2017

Language:

english

File:

PDF, 900 KB

english, 2017

31

Development and validation of a formative scale of technological advancement in hotels from the guest perspective

Ruiz-Molina, Maria-Eugenia, Servera-Francés, David, Arteaga-Moreno, Francisco, Gil-Saura, Irene

Journal:

Journal of Hospitality and Tourism Technology

Year:

2018

Language:

english

File:

PDF, 324 KB

english, 2018

32

Emoción y razón: El efecto moderador del género en el comportamiento de compra online

Peña-García, Nathalie, Gil-Saura, Irene, Rodríguez-Orejuela, Augusto

Journal:

Revista Innovar Journal

Year:

2018

File:

PDF, 2.15 MB

2018

33

Causas y consecuencias sociales de la satisfacción de los clientes con hoteles

Moliner Velázquez, Beatriz, Gallarza, Martina G., Gil Saura, Irene, Fuentes Blasco, María

Journal:

Cuadernos de Turismo

Year:

2015

Language:

spanish

File:

PDF, 938 KB

spanish, 2015

34

The Role of Marketing Communications in Generating Brand Equity for an Event

Llopis-Amorós, Maria-Pilar, Gil-Saura, Irene, Molina, María Eugenia Ruiz

Journal:

Event Management

Year:

2018

Language:

english

File:

PDF, 220 KB

english, 2018

35

How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing

MarÃn-GarcÃa, Antonio, Gil-Saura, Irene, RuÃz-Molina, M. Eugenia

Journal:

Journal of Product & Brand Management

Year:

2019

File:

PDF, 347 KB

2019

36

Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?

Å eriÄ, Maja, Gil-Saura, Irene

Journal:

International Journal of Contemporary Hospitality Management

Year:

2019

File:

PDF, 599 KB

2019

37

Antecedents and consequences of logistics value: And empirical investigation in the Spanish market

Irene Gil-Saura, David Servera-Francés, Maria Fuentes-Blasco

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 399 KB

english, 2010

38

Retail Customer Segmentation Based on Relational Benefits

Gil-Saura, Irene, Ruiz-Molina, Maria Eugenia

Journal:

Journal of Relationship Marketing

Year:

2009

Language:

english

File:

PDF, 115 KB

english, 2009

39

Effects of forest composition and structure on bird species richness in a Mediterranean context: Implications for forest ecosystem management

A. Gil-Tena, S. Saura, L. Brotons

Journal:

Forest Ecology and Management

Year:

2007

Language:

english

File:

PDF, 266 KB

english, 2007

40

The value of volunteering in special events: A longitudinal study

Gallarza, Martina G., Arteaga, Francisco, Gil-Saura, Irene

Journal:

Annals of Tourism Research

Year:

2013

Language:

english

File:

PDF, 234 KB

english, 2013

41

INSTRUMENTOS DE PROMOCIÓN DE LOS VINOS EN LOS RESTAURANTES DE ALTO NIVEL

Gil Saura, I., Berenguer Contrí, G., Ruiz Molina, M.E.

Journal:

Investigaciones Europeas de Dirección y Economía de la Empresa

Year:

2009

File:

PDF, 181 KB

2009

42

ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions

Šerić, Maja, Gil-Saura, Irene

Journal:

Journal of Hospitality Marketing & Management

Year:

2012

Language:

english

File:

PDF, 268 KB

english, 2012

43

Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation

Šerić, Maja, Gil-Saura, Irene, Mollá-Descals, Alejandro

Journal:

Journal of Relationship Marketing

Year:

2013

Language:

english

File:

PDF, 261 KB

english, 2013

44

Antecedents to complaint behaviour in the context of restaurant goers

Velázquez, Beatriz Moliner, Contrí, Gloria Berenguer, Saura, Irene Gil, Blasco, María Fuentes

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2006

Language:

english

File:

PDF, 402 KB

english, 2006

45

Retail brand equity: a model based on its dimensions and effects

Gil-Saura, Irene, Ruiz-Molina, María Eugenia, Michel, Geraldine, Corraliza-Zapata, Amparo

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2013

Language:

english

File:

PDF, 314 KB

english, 2013

46

Segmenting University Students on the Basis of Their Expectations

Blasco, Maria Fuentes, Saura, Irene Gil

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2006

Language:

english

File:

PDF, 800 KB

english, 2006

47

Qualitative and Quantitative Engineering Criteria of Restaurant Wine Lists

Gil Saura, Irene, Eugenia Ruiz Molina, Maria, Berenguer Contrí, Gloria

Journal:

Journal of Wine Research

Year:

2008

Language:

english

File:

PDF, 201 KB

english, 2008

48

The role of information technology in relationships between travel agencies and their suppliers

Ruiz‐Molina, Maria‐Eugenia, Gil‐Saura, Irene, Moliner‐Velázquez, Beatriz

Journal:

Journal of Hospitality and Tourism Technology

Year:

2010

Language:

english

File:

PDF, 229 KB

english, 2010

49

Information and Communication Technology as a Differentiation Tool in Restaurants

Ruiz-Molina, María-Eugenia, Gil-Saura, Irene, Berenguer-Contrí, Gloria

Journal:

Journal of Foodservice Business Research

Year:

2014

Language:

english

File:

PDF, 185 KB

english, 2014

50

The “Sun and Beach” tourism destination image: An application to the case of Cuba from the Spanish tourist‐origin market

Calderón García, Haydeé, Gil Saura, Irene, Carmelo Pons García, Roberto, Gallarza, Martina G.

Journal:

Year:

2004

Language:

english

File:

PDF, 555 KB

english, 2004